Top 5 Website Analysis Tools explained for the layman.         Why do you need website analysis tools? Well, if you don’t care whether or not your website makes any money, you don’t. However, if optimizing your website so that it generates revenue is of interest to you (and for many, this is the whole point of setting up a website in the first place), then you need analytics. The right website analysis tools tell you what is going right on your website and what isn’t so that you can fix the leaks, make the necessary improvements and maximize your site’s overall profitability and success. 1. Navigation Analysis A navigation analysis tells you how your users got to a particular page on your site. It tells you what percentage of the time this page was reached from another page and can tell you how often that entry page was another page on your site. It can also give you a breakdown telling you which of your pages are most commonly used as entry and exit pages by your traffic. 2. Conversion Tool SEM websites are all about conversions. If people come to your site and don’t do what you want them to do, whether it’s click an ad, follow a link or buy something, then your traffic won’t do much good for you. A conversion analytic tool will tell you determine just what percentage of your traffic is converted and, if conversion requires multiple steps, how far along your users go in the conversion process. 3. Registered User Tracking If your site has functionality for users to register with the site, this is a great tool for getting granular with your traffic and figuring out what kind of users go where on your site and what they do when they get there. This can help you direct your focus when optimizing certain areas of the site. 4. Segmentation Comparison A segmentation comparison tool gives you a color-coded comparison of how different types of visitors are tracking. You can compare visitors from different regions, which are directed from the site by different methods or a variety of other variables side by side to see differences in ROI, number of visitors and conversion rates. 5. Revenue Tracking If your site is making money, great. It helps, however, to know where that money is coming from. If you can see where your sources of revenue are coming from, then you can use that information to increase revenue across your site.   When you buy hosting space sometimes the hosting company itself provides you with these tools. You will have to look into the specific package to see everything that is provided. Chances are you might not get all of these tools together but individually they are available.